search engine optimization

Prepare Your Website For Google's Mobile Audit

If you're not ready for Google's mobile-first index, then you need to be. As of April 26th, 2019, Google will no longer use your desktop site to evaluate your rankings and performance. Instead, they will be using the mobile version of your website as their primary source for evaluating these factors. This means that it is imperative that you make sure everything on your site is mobile friendly or optimized for the transition over to a fully mobile experience.

Audit your URL structure.

Google's Mobile-Friendly test looks at the quality of your website's content and code on mobile devices. To pass the test, you need to ensure that your page loads quickly and is easy to use. Here are some things you can do:

  • Make sure that all pages have unique, readable URLs

  • Make sure that all URLs include keywords relevant to their content (e.g.,, which includes the keyword "blog")

  • Avoid overstuffing a URL with parameters or special characters (e.g., /?p=1&q=2&a=3)

Audit your site's landing page.

The first step to fixing your mobile site is making sure that the landing page you're sending visitors to is mobile-friendly. It's important that the content on this page be relevant to their query, and that it's easy for users to navigate around. It should not be cluttered or sparse---it should look like a pleasant place for someone looking for information about [topic].

Check mobile site speed.

It's important to note that Google has made it clear that site speed is a ranking signal. A slow site can affect user experience, which in turn affects your organic search rankings and overall traffic. The best way of ensuring your site is speedy and optimized for mobile is by using Google's mobile-friendly test. You'll get an easy-to-understand report outlining how well your web pages are optimized for mobile devices, where you can spot issues and take action on them to improve your site's performance on the go.

If you want more detailed analysis, head over to Google's Mobile Speed Insights feature. It will tell you which page takes the longest time to load for users on different connections and devices, as well as provide recommendations on how to fix them (this feature does require Business 360 subscription).

Verify your mobile site on Google Search Console.

The first step in preparing your site for the mobile audit is to verify it on Google Search Console. Here are some quick tips:

  • Verify your mobile site on Search Console. If you don't have a Search Console account, create one now and then verify your website using "Fetch and Render" from the Fetch & Render tool (this option is only available after creating a Search Console account).

  • Make sure it passes Google's Mobile-Friendly Test Tool. You may need to make some changes if your mobile site doesn't pass this test; see our guide on how to fix common issues that can cause problems for Google's Mobile-Friendly test tool.

  • Make sure it loads fast enough by using Lighthouse or similar tools like PageSpeed Insights with Chrome Developer Tools enabled and cache disabled (on MacOS) so that they're not cached by Safari).

  • Check its indexing status in Search Console - just click Index Status in the left menu of any page inside Search Console, click 'M' next to "Mobile Usability," then click "Verify This Site" under Mobile Usability Details:

The world is going mobile; is your website ready for the desktop-to-mobile movement?

The world is going mobile; is your website ready for the desktop-to-mobile movement?

As the push towards a fully digital society continues, and with it an increased reliance on mobile technology, eCommerce and search engines are beginning to take notice. As such, Google has just this month announced that they will begin rolling out their Mobile-Friendly Algorithm Update in early May 2016.

This means that if you don't have a fully optimized site or app by then (and even if you do), you could be at risk of being penalized---and even dropped from search results altogether!

Make sure you're up to date on the latest mobile best practices and technical details.

  • Make sure you're up to date on the latest mobile best practices and technical details.

With Google's impending mobile audit, it's crucial that you have a plan in place to ensure your website is up-to-date on all of their requirements. The sooner you start preparing for this, the better off you'll be when it does happen. To start, make sure you're aware of what changes are coming down the pipeline so that you can begin making adjustments before they become necessary.

  • Ensure your website is mobile-friendly: Mobile first index: If your site isn't already optimized for mobile devices, now would be an excellent time to take action! In addition to making sure your content is easily accessible on smaller screens, there's also some technical work required in order for Googlebot (and other search engines) to crawl through all of its pages properly - especially if some sections aren't coded correctly or don't have any "metadata" included with them (such as title tags).

  • Make sure your site loads quickly: This one seems obvious but there are still plenty of things we do every day which could slow down our pages unnecessarily; things like using images that are too large or using unnecessary scripts like Flash can cause delays during page load times which ultimately affect how well visitors perceive our brand online


As you can see, there is a lot to think about when it comes to mobile optimization. But remember: the more you know and understand about mobile, the better equipped you'll be to make sure your site stays up-to-date and relevant in today's fast-paced, ever-changing environment. So don't wait any longer! Start taking advantage of all these tips now so that your business (and website) will be ready for whatever comes next!

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