Organic traffic is the most important part of your online business, and it's not something that happens overnight. It takes time to build organic traffic, but in this article we'll show you how to get your ecommerce website started with organic traffic.
Improve your product titles and descriptions.
Your product titles and descriptions are the most important elements on your ecommerce site. They're the first thing that people will see when they visit and often determine whether or not they'll click through to learn more about your products.
To maximize conversions, you need to make sure your product titles and descriptions are descriptive enough to draw in potential customers while being concise enough that they don't lose interest before getting to your conversion point (e.g., an offer).
Your title should be at least 50 characters long so that it appears as a featured snippet in Google search results. This will encourage clicks from viewers who are looking for exactly what you're selling---and once someone clicks on a title, they're likely going straight for the description section, too!
Reviews are one of the most important factors in making a sale, so you should encourage customers to leave them on your site. You can do this by using a review plugin and making sure it's easy for customers to find and use. Make sure that any links you include in emails or on your website go directly to the review page (don't link through an intermediate page).
If you want more information about how to get started with reviews, check out this article: https://www.shopify.com/blog/1403-how-to-get-customers-to-leave-reviews
Create better product pages.
To improve the conversion rate of your product pages, start by making sure that you have a high-quality image of the product. The best way to do this is to either take a photo of the actual product or use an image from one of your suppliers. If there are multiple images available, make sure they're all relevant and clear. You can also include reviews on this page as well (more on that later).
Next, write an informative yet succinct description of what makes this product so great. This will help drive interest in your product while also providing information about how it works and who should buy it---while also connecting back to what we talked about earlier: customer pain points. If you want even more tips on crafting amazing descriptions for eCommerce websites, check out our article "How To Write Product Descriptions That Convert" for some extra tips!
Optimise for keywords.
Next, you need to optimise your website for keywords. This means that you should use the words that people are searching for when they come to your site and make sure those words appear on your pages at least once.
Think about the words or phrases people are searching for in relation to what you sell. For example, if you're selling handmade jewellery made from recycled materials, then it makes sense to include "making jewellery" and "recycling" in the title tags of your pages along with "recycled jewellery", so these words appear on page one of Google search results as keywords when someone searches for them.
Optimise for mobile.
If you haven't already, it's time to think about how your ecommerce site looks on mobile. The vast majority of users now use their phones and tablets to make purchases, so it's imperative that your site is compatible with these devices. Your homepage should have a menu or navigation bar at the top which allows customers to easily jump from page-to-page within your store, as well as some buttons for common functions like shopping cart/basket icons.
Also important is making sure that each product page has enough space for large images (at least 150px wide), clear product descriptions without unnecessary links or calls-to-action getting in the way of visitors finding what they want quickly and easily.
Get involved with social media.
Social media is a powerful tool for e-commerce businesses. If you haven't already, get involved with social media and make it a part of your strategy.
- Use social media to promote products. The most obvious way for e-commerce businesses to use social media is as a promotional tool. Share links to relevant blog posts and articles about your industry, and also share photos of your product line in action around the web. You can even set up ads on Facebook or Instagram using third party platforms like ReBrandly or Tailwind that allow you to target users based on their demographics or interests---these can help boost organic traffic by providing valuable information about the right people who might be interested in buying from you!* Communicate directly with customers through Twitter chats (or whatever platform works best). This is one of my favorite ways to chat with customers because they actually want answers! Use Twitter's own search engine if there's something specific they're looking for; otherwise ask general questions related to your business's offerings.* Build brand loyalty through consistent communication via social media channels like Facebook pages and blogs
Build links and increase domain authority (DA).
Link building is one of the most important factors to consider when trying to increase organic traffic and conversions.
Quality links are critical, but quantity matters too. The more links you have pointing directly to your site, the better it will perform in search engine results pages (SERPs).
Start guest blogging.
Guest blogging is a great way to reach new audiences and boost your SEO rankings. When you're looking for opportunities, look for blogs that are in your industry, but not directly competing with you.
In terms of content, keep in mind that blog posts don't have to be long --- they just need to provide value. You could even write a list post or round-up of some kind if it makes sense for the blog and its readership (and it will make sure that you don't get stuck trying to write an article longer than 500 words). Just make sure there are at least two images included in the post!
When reaching out about guest posting, we recommend starting small with one site first before moving on to larger sites like Forbes or Entrepreneur Magazine (which would require more research). Once everything looks good after submitting your first article (including traffic), try pitching another website!
There are a number of ways to implement these ideas into your website.
There are a number of ways you can implement these ideas into your website.
Keyword research is one of the most fundamental parts of building a successful ecommerce site. Without keyword research, you'll have no idea what words people are searching for and why they're searching them. This will also impact how much traffic (organic or paid) you get as well as how many conversions (sales) you make on each page of your website. For example, if someone searches "blue sneakers" but doesn't see any blue sneakers on the first couple pages of search results---and they don't find what they're looking for---they'll likely click off those results entirely and try another search engine or retailer instead. Keyword research helps ensure that this doesn't happen!
How do I do keyword research? You can use tools like SEMrush or Ahrefs to find keywords related to your product niche and industry that people search for frequently but haven't been able to find on Google yet; once found and analyzed, these keywords can be used as content ideas later down the line when creating blog posts such as this one!
In conclusion, there are many ways to boost organic traffic and conversions on your ecommerce website.